IODO partners

Name: Tiago França
Position: Chief Digital Officer (CDO)

As Chief Digital Officer, he not only strategically leads the company's digital initiatives, but also demonstrates cross-functional capabilities, playing key roles in various areas of digital marketing and technology management. Their vast experience is applied to drive innovation and success online. His commitment to excellence and strategic vision have been fundamental in elevating the organization's digital presence to superior levels.


Name: Pedro Spadoni
Position: Chief Strategy Officer (CSO)
He designs and implements business and communication strategies at IODO, actively participating in several areas, from strategic to operational aspects, including BI, SEO, Media Performance and Branding. Your responsibilities include research, diagnosis, creation of roadmaps, reports, presentations, approvals, keyword research, campaign design and branding.
Furthermore, he supervises the Content area, where he plays a decisive role in direction, approval, Copywriting and prototyping of content for UX, ensuring an integrated and efficient approach to his responsibilities.


Name: Leandro Chapolas
Job Title: Chief Technology Officer (CTO)
He plays a crucial role at IODO, focusing on developing code for both clients and the company's internal tools, covering both front-end and back-end. Your responsibilities include executing tasks defined in weekly Sprints, such as developing new pages and systems, implementing evolutions, creating new features, maintenance and corrections.

Name: Thiago Negro
Position: Chief Operations Officer (COO)
With more than a decade of professional experience, this professional stands out for his quick assimilation of knowledge. He has an analytical and systemic profile, applying practical solutions focused on the user experience. He has experienced all phases of web projects and is experienced in various error checking and correction tools. Your ability to integrate with other areas of the company contributes to the efficient management of priorities and demands. A fan of SCRUM, he dedicates part of his studies to this agile methodology
Name: Victor Silva
Position: Chief Experience Officer (CXO)
This professional, in the position of Product Designer, is a significant highlight at IODO, especially for his hybrid approach to UI/UX design. His expertise is widely recognized in conducting detailed research and discoveries, developing innovative prototypes and designing intuitive and impactful interfaces for the company's various projects. Its strategic and creative approach makes a crucial contribution to the development of visual solutions that not only meet functional requirements, but also provide an exceptional user experience.



IODO Team

Name:Alexandre Andrade
Job Title: Director of Inbound Marketing
With a breadth of knowledge in different areas of digital, his role at IODO stands out for his strategic focus and mastery in CRM management and implementation of analytics tags. Its expertise goes beyond the conventional, focusing especially on optimizing the Web Analytics process and improving CRM (Inbound Marketing). This professional plays a crucial role in applying his skills to strengthen the company's digital presence, aligning strategies and ensuring effective implementation of analytical and customer relationship management tools.
Name: Thiego Barbosa
Position: Media Director
As a specialist in paid media campaigns, the professional in question has been responsible for planning and executing these campaigns from IODO's first client to the present day. Demonstrating complete mastery of the algorithms of platforms such as Meta, Google and TikTok significantly contributes to the success of the company's digital advertising strategies.
Name: Bruna Guimarães
Position: Content Director
As a content leader in several agencies, this professional played a fundamental role in organizing agendas. The company is currently in a transition process, with the aim of promoting it to the position of creative leader across the creative area. His strategic engagement and organizational skills have been key players in developing and directing the company's creative initiatives.
Name:JP
Position: Art Director
Playing a prominent role in leading creation in conjunction with the content area, this professional demonstrates a notable breadth in the areas of art direction and UX/UI. His comprehensive experience contributes significantly to the conception and execution of creative projects, ensuring a holistic and impactful approach to the interface and user experience.
Name: Matthew
Job Title: Full-Stack Developer
Working directly on the front/back tech development fronts, this professional stands out for his ability to integrate solid knowledge in development with exceptional skills in UX/UI. Its performance is essential to ensure synergy between the technical and user experience areas, providing efficient and innovative results.
Name: Thais
Position: Editor
As a blog and social media editor, this professional has extensive knowledge in internet writing, standing out for her ability to produce engaging and effective content.
Name: Vitor França
Position: Technology and Integrated Infrastructure Specialist
Acting as support for all areas of IODO, this professional stands out as a specialist in technology and infrastructure. Its versatility is reflected in the ability to understand the demands of different sectors and the agility to implement solutions.
Services provided by IODO
Software Development:
Development of web, mobile applications and custom enterprise software.
Digital Transformation:
Assistance in the digital transformation process, using modern technologies to optimize operations and improve efficiency.
Artificial Intelligence and Machine Learning:
Development of solutions involving predictive analysis, process automation and other advanced AI applications.
Innovation:
Assistance to companies in the development of innovative products and services, using methodologies such as Design Thinking.
Technological Consulting:
Provision of consultancy services for strategic decisions related to information technology and innovation.
User Experience Design (UX):
Development of intuitive and pleasant user interfaces.
Systems Integration:
Connectivity between existing or new systems to ensure efficient operation.
Software Architecture:
Development and design of scalable and efficient software architectures.
Software Testing and Quality:
Implementing rigorous testing practices to ensure software quality and reliability.
Maintenance and Support:
Offering ongoing maintenance services and technical support to ensure the smooth functioning of applications and systems.
Innovation and Research:
Involvement in innovation and research projects to develop advanced technological solutions.
Internet of Things (IoT):
Involvement in projects related to the Internet of Things, connecting devices and sensors to collect and analyze data in real time.
Automation and RPA:
Process automation and Robotic Process Automation (RPA) to help companies automate repetitive tasks.
Branding:
Brand construction and management, developing a strong and consistent identity.
Paid Traffic:
Creation and management of digital marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, TikTok Ads.
Web Development:
Development of personalized websites and web applications.
Digital Channel Management:
It helps companies manage their online presence across digital channels, including social media, email marketing and SEO.
Design:
Creation of creative and effective marketing materials, such as logos, graphics, videos and animations.
Content Marketing:
Creating and managing content to generate leads, increase traffic and improve brand reputation.
Organic Traffic (SEO):
Strategies and optimizations to improve visibility in search engines, increasing organic traffic and online relevance.
Project Management with Agile Methodologies:
Application of agile methodologies in project management, ensuring fast, efficient deliveries aligned with customer needs.
Why we decided to found IODO:
A Google Sheets spreadsheet called "Agency spreadsheet, what's it like to work there?" has been shared on social media in recent years. The spreadsheet gathers feedback from employees at advertising agencies and technology companies, and provides an overview of working conditions in these sectors.
The main complaints from employees regarding spreadsheets are:
Low salaries: Salaries at advertising agencies and technology companies are often cited as being low, especially for entry-level positions.
High working hours: Working hours at advertising agencies and technology companies are also often cited as being high, with many employees working long hours, including weekends and holidays.
Toxic organizational climate: The organizational climate at advertising agencies and technology companies is also frequently cited as being toxic, with many employees reporting bullying, harassment and a lack of support.
Other common complaints include:
Lack of growth opportunities: Employees often report that there are few growth opportunities at advertising agencies and technology companies.
Lack of transparency: Employees often report that there is a lack of transparency at advertising agencies and technology companies, with important information being withheld or hidden from employees.
Lack of recognition: Employees often report that they don't feel recognized for their work at advertising agencies and technology companies.
It is important to highlight that the spreadsheets are anonymous, which means that it is not possible to know the veracity of the reports. However, complaints are consistent over time, which suggests there is a real problem in the industry.
Advertising agencies and technology companies need to take steps to address these complaints if they want to attract and retain top talent.
IODO Business Culture

3w’s Culture - Win, win, win or nothing
Both day-to-day work processes and results must be good for everyone: for the employee, for the client and for IODO; or the project is not worth it.

In order for the www culture to remain strong, we follow some principles.
It is a culture based on relationships, so there are principles that, even when focusing on one of the 3w's, are always considering your relationships with peers.

Responsible flexibility:
We understand that routines and rhythms are not the same, and that life is not just about work, which is why we support new work models that support different employee profiles.
However, this freedom can only exist if the trust placed in the employee returns to the company as responsibility for deadlines and deliveries.
Data opinions
We have responsibility when expressing an opinion. We do not express an opinion to be right.
Our point of view is always based on information collected through tests and data.
Curious by essence
We are curious by essence, and because of this we encourage the search for references and inspirations, including personal life and hobbies.
Be connected to what
always connected to what is happening today.
Being connected today is a condition for communication and technology work
We know a lot!
(Even though we don't know anything)
Our knowledge does not remain on the surface. In the meeting room, we always want to be among those who are most knowledgeable and up to date on the subject.
However, we understand that there is always something new to learn, and that our knowledge is never complete.
Wisdom does not exist without humility.

Doors always open.
Everyone's rooms are always open. Opinions are heard and considered, regardless of hierarchies and positions.
The well-being of employees is taken seriously and abuse is not tolerated. We encourage any discomforts to be discussed and/or reported.


Team makers
Any idea is welcome, especially when accompanied by action to put it into practice. We are enthusiasts of MVPs and taking quick actions. An idea does not exist until it leaves the paper.
We don't do anything alone. We set goals together and got it off the ground quickly. Doing it quickly is always better.
Global well-being
The core of www culture is that relationships are good for everyone, including ourselves and the world around us. We manage to generate value and earn money without harming others and the planet, and without work harming our physical and mental health.
We do better when we feel good. We value individuality, hobbies and health care. Work is a part of who we are, but we are not just our work.
CURRENT IODINE CUSTOMERS:
Kinea
Kinea is an independent asset manager with more than R$1 trillion in assets under management. The company was founded in 2006 and offers a variety of investment products, including equity funds, fixed income funds, real estate funds and private credit funds.
Specific points highlighted to emphasize Kinea's role as an influential investment firm:
The size and scale of the company. Kinea is one of the largest independent asset managers in Brazil. This gives the company significant influence in the financial market.
The focus on innovation. Kinea is always looking for new investment opportunities. This makes it a leading company in the financial market.
The impact on the economy. Kinea is helping to drive Brazil's economic growth. The company invests in a variety of sectors of the economy, which helps create jobs and generate income.
Muchmore
Muchmore is a digital marketing agency specializing in inbound marketing. The company was founded in 2012 and offers a range of services including content creation, SEO, social media and marketing automation.
Specific points highlighted to emphasize Muchmore’s role as an influential digital marketing company:
The focus on inbound marketing. Muchmore is one of the main inbound marketing agencies in Brazil. This gives the company significant expertise in this area.
Working with big brands. Muchmore works with some of the biggest brands in Brazil. This makes it a company recognized for its quality of work.
The impact on the digital market. Muchmore is helping to shape the future of digital marketing in Brazil. The company is promoting the adoption of inbound marketing among companies of all sizes.
Algohits
Algohits is a technology company specializing in digital marketing solutions for the music industry. The company uses artificial intelligence and machine learning to help artists and labels reach new fans, generate qualified leads and increase sales.
Specific points highlighted to emphasize Algohits’ role as an influential digital marketing company:
The use of artificial intelligence and machine learning. Algohits is one of the few companies in the world that uses artificial intelligence and machine learning for digital marketing in the music industry. This gives the company a significant competitive advantage by allowing it to create more effective and personalized marketing campaigns.
The focus on independent artists and record labels. Algohits focuses on helping independent artists and record labels achieve success. This makes it an important company for the music industry as it helps promote diversity and innovation.
The impact on the recording industry. Algohits is helping shape the future of the music industry. The company is using technology to make music more accessible and appealing to new audiences.
Girls in Green
Girls in Green is a sustainability and cannabis news and content site. The company offers information and resources to help people live more sustainably and responsibly.
Specific points highlighted to emphasize Girls in Green's role as an influential sustainability company:
The focus on informative and accessible content. Girls in Green provides informative and accessible content about sustainability and cannabis. This makes the company an important source of information for people who are interested in learning more about these topics.
The use of inclusive language. Girls in Green uses inclusive language, which is important for reaching a broad audience. This makes the company an important voice for diversity and inclusion.
The impact on society. Girls in Green is helping to educate people about sustainability and cannabis. This can have a positive impact on society as it can help promote a more sustainable and fair future.
Batsss
Batsss is a 100% Brazilian marketplace specializing in musical instruments. The company makes music more accessible for everyone by offering a variety of services including selling, renting and purchasing musical instruments.
Specific points highlighted to emphasize Batsss' role as an influential music company:
The focus on accessibility. Batsss makes music more accessible for everyone by offering a variety of services, including renting and purchasing musical instruments. This makes the company an important ally for musicians of all experience levels and budgets.
The use of innovative technology. Batsss uses innovative technology to make the process of buying, renting and selling musical instruments easier and more convenient. This makes the company a leader in the music industry.
The impact on society. Batsss is helping to democratize music. This can have a positive impact on society as it can help promote creativity and artistic expression.
OLD CUSTOMERS IODINE
PicPay
PicPay is a financial technology company that offers a variety of financial services, including payments, transfers, top-ups and loans. The company was founded in 2012 and is one of the largest financial technology companies in Brazil.
Specific points highlighted to emphasize PicPay's role as an influential financial technology company:
The company's growth. PicPay is one of the fastest growing financial technology companies in Brazil. This gives the company significant influence in the financial market.
The company's innovation. PicPay is an innovative company that is always looking for new ways to offer financial services. This makes it a leading company in the financial market.
The impact on society. PicPay is helping to democratize financial services in Brazil. The company makes financial services more accessible and convenient for people of all income levels.
Apas
Apas is an association that represents the supermarket sector in Brazil. The association was founded in 1972 and is one of the main associations in the supermarket sector in the world.
Specific points highlighted to emphasize Apas' role as an influential supermarket industry association:
The size and scale of the association. Apas represents more than 18 thousand supermarkets in Brazil. This gives the association significant influence in the supermarket sector.
The focus on innovation. Apas is always looking for new ways to promote the supermarket sector. This makes it a leading association in the sector.
The impact on the economy. Apas is helping to boost the Brazilian economy. The supermarket sector is one of the most important sectors of the Brazilian economy.
Mindbe
Mindbe is a technology company that offers customer experience (CX) solutions for companies. The company was founded in 2019 and is one of the main CX companies in Brazil.
Specific points highlighted to emphasize Mindbe's role as an influential CX company:
Focus on customer experience. Mindbe offers solutions that are focused on improving the customer experience. This makes it an important company to promote customer satisfaction and trust in brands and products.
The company's innovation. Mindbe is an innovative company that is always looking for new ways to offer CX solutions. This makes it a leading company in the CX market.
The impact on society. Mindbe is helping to improve the relationship between companies and customers. The company offers solutions that can help companies build stronger, longer-lasting relationships with their customers.
Livance
Livance is a company that offers infrastructure as a service for healthcare professionals. The company was founded in 2017 and is the largest company in the sector in Brazil.
Specific points highlighted to emphasize Livance's role as an influential infrastructure company for healthcare professionals:
The focus on flexibility. Livance offers its own offices with flexible costs, generating significant savings for healthcare professionals.
The company's innovation. Livance is an innovative company that is always looking for new ways to offer infrastructure for healthcare professionals. This makes it a leading company in the sector.
The impact on society. Livance is helping to improve access to healthcare in Brazil. The company makes it easier for healthcare professionals to open their own practices, which could lead to an increase in the supply of healthcare services.
Useflex:
Usaflex is a footwear company that offers a variety of products including shoes, boots, sandals and accessories. The company was founded in 1978 and is one of the main footwear companies in Brazil.
Specific points highlighted to emphasize Usaflex's role as an influential footwear company:
The focus on comfort. Usaflex is known for its comfortable shoes. This makes it an important company to promote health and well-being.
The company's innovation. Usaflex is an innovative company that is always looking for new ways to offer comfortable shoes. This makes it a leading company in the footwear market.
The impact on society. Usaflex is helping to improve people's quality of life. The company offers comfortable shoes that can help people feel better.
GFT:
GFT is a technology company that offers IT consulting, development and outsourcing solutions for companies. The company was founded in 1994 and is one of the main technology companies in Brazil.
Specific points highlighted to emphasize GFT's role as an influential technology company:
The focus on innovation. GFT is an innovative company that is always looking for new ways to use technology to solve problems. This makes it a leading company in the technology market.
The global scale of the company. GFT has operations in more than 30 countries. This makes it an important company to promote innovation and global collaboration.
The impact on society. GFT is helping to transform society using technology. The company offers solutions that can help solve social problems such as poverty, education and health.
Megamodel
Megamodel is a modeling company that offers a variety of services, including casting, book, production of fashion shows and events. The company was founded in 1990 and is one of the main modeling companies in Brazil.
Specific points highlighted to emphasize Megamodel's role as an influential modeling company:
The focus on diversity. Megamodel is an inclusive company that represents models of different ethnicities, genders and bodies. This makes it an important company to promote diversity and inclusion in the fashion industry.
The company's innovation. Megamodel is an innovative company that is always looking for new ways to promote its models. This makes it a leading company in the modeling market.
The impact on society. Megamodel is helping to change the way people see beauty. The company is showing that beauty can be found in all shapes and sizes.
Giga Wholesale
Giga Atacado is a wholesale company that offers a variety of products, including food, beverages, cleaning products, personal care and housewares. The company was founded in 2009 and is one of the main wholesale companies in Brazil.
Specific points highlighted to emphasize Giga Atacado’s role as an influential wholesale company:
Focus on low price. Giga Atacado is known for its low prices. This makes it an important company to promote access to food and essential products for the population.
The expansion of the company. Giga Atacado quickly expanded to other cities in the state of São Paulo. This makes it an important company to promote the economic and social development of the regions where it operates.
The acquisition by Cencosud. The acquisition by Cencosud gave Giga Atacado access to a global network of suppliers and partners. This makes it a more competitive company and capable of offering high quality products and services.
IODINE manifesto:
IODO Manifesto: Transforming Challenges into Innovation
At the dawn of a revolution, IODO was born - an audacious force in a saturated universe, driven by a shared passion and an unwavering vision. We do not accept the status quo; instead, we challenge norms, redefine paradigms and launch ourselves on a journey of transformation.
Our Motivations:
We decided to found IODO in response to the dissonances in the advertising and technology market. An industry marked by modest wages, oppressive workloads, and toxic organizational climates demanded a solution. In the midst of a scenario where talent complaints were consistent and deafening, we chose to be the voice that challenges convention.
We are motivated by the desire to create an alternative, a refuge for talents where recognition, transparency and well-being are as much a priority as innovation. We were exhausted by an antiquated model and, as independent visionaries, we decided to create new paths, providing not just a place to work, but a habitat for excellence.
Our Culture:
IODO culture is forged on solid principles known as the 3w's - Win, win, win or nothing. For us, victories are shared between employees, customers and IODO itself. We believe in responsible flexibility, where freedom coexists with responsibility. In a world driven by data, we express informed opinions and are eternally curious, fueling our innovation.
We know a lot, even though we never know enough. We always keep our doors open, prioritizing transparent communication and the well-being of our employees. We are team makers, where the idea is only valuable when it turns into action.
Global well-being is at the core of our culture. We believe that solid relationships must generate value without harming others or the planet. Work is a part of who we are, but it does not define who we are.
Services:
At IODO, we are more than a company; We are creators of innovative solutions. We offer a comprehensive range of services:
Software Development:
Development of web, mobile applications and custom enterprise software.
Digital Transformation:
Assistance in the digital transformation process, using modern technologies to optimize operations and improve efficiency.
Artificial Intelligence and Machine Learning:
Development of solutions involving predictive analysis, process automation and other advanced AI applications.
Innovation:
Assistance to companies in the development of innovative products and services, using methodologies such as Design Thinking.
Technological Consulting:
Provision of consultancy services for strategic decisions related to information technology and innovation.
User Experience Design (UX):
Development of intuitive and pleasant user interfaces.
Systems Integration:
Connectivity between existing or new systems to ensure efficient operation.
Software Architecture:
Development and design of scalable and efficient software architectures.
Software Testing and Quality:
Implementing rigorous testing practices to ensure software quality and reliability.
Maintenance and Support:
Offering ongoing maintenance services and technical support to ensure the smooth functioning of applications and systems.
Innovation and Research:
Involvement in innovation and research projects to develop advanced technological solutions.
Internet of Things (IoT):
Involvement in projects related to the Internet of Things, connecting devices and sensors to collect and analyze data in real time.
Automation and RPA:
Process automation and Robotic Process Automation (RPA) to help companies automate repetitive tasks.
Branding:
Brand construction and management, developing a strong and consistent identity.
Paid Traffic:
Creation and management of digital marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, TikTok Ads.
Web Development:
Development of personalized websites and web applications.
Digital Channel Management:
It helps companies manage their online presence across digital channels, including social media, email marketing and SEO.
Design:
Creating creative and effective marketing materials such as logos, graphics, videos and animations
Content Marketing:
Creating and managing content to generate leads, increase traffic and improve brand reputation.
Organic Traffic (SEO):
Strategies and optimizations to improve visibility in search engines, increasing organic traffic and online relevance.
Project Management with Agile Methodologies:
Application of agile methodologies in project management, ensuring fast, efficient deliveries aligned with customer needs.
These are just some of the pillars that support our commitment to catalyzing change and elevating our clients to the pinnacle of excellence.
At IODO, we don't just offer services; we cultivate lasting partnerships and build bridges for the future. We are a symphony of innovation, an alliance of creative minds united by a common purpose: shaping a better tomorrow.
Join us on the IODO journey, where every step is a promise of innovation and every project is a testament to our dedication.
Business Plan:

IODO, a visionary company, proposes a revolution in the technology, software development and marketing market. Created to overcome the shortcomings of the traditional model, IODO stands out for its vast experience, commitment and exceptional deliveries.
Company Overview:
Mission: Transform challenges into opportunities through technological and strategic solutions.
Vision: To become a global reference in innovation, technology and marketing, driving sustainable growth for customers.
Value Proposition:
IODO offers comprehensive solutions in technology, software development and marketing, combining technical expertise with innovative strategies to drive success for its clients.
Customer Segments:
Technology Companies
Financial Sector
Phonographic Industry
Health
Retail
Supermarkets
Model Companies
Digital Marketing Agencies
Channels:
Institutional Website
Social media
Strategic Partnerships
Events and Conferences
Customer Relationships:
Personalized Service
Ongoing Technical Support
Collaboration on Projects
Constant Feedback
Sources of Revenue:
Software Development Projects
Strategic Consulting Contracts
Maintenance and Technical Support Fees
Key activities:
Custom Software Development
Strategic Consulting in Technology and Innovation
Digital Marketing Campaign Management
Technical Support and Maintenance
Key Features:
Multidisciplinary Team (Developers, Strategists, Designers)
Advanced Technologies (AI, Machine Learning)
Strategic Partnerships with Technology and Marketing Companies
Key partnerships:
Technology Companies
Advertising and Marketing Agencies
Financial Institutions
Sector Associations
Market Strategies:
Differentiation: Holistic approach, focus on innovation and high quality delivery.
Strategic Partnerships: Collaboration with technology companies and marketing agencies.
Global Expansion: Explore opportunities in international markets.
Financial Plan:
Revenues:
Software Development Projects.
Strategic Consulting Contracts.
Maintenance and Technical Support Fees.
Costs:
Software Development and Research.
Strategic Consulting and Technical Support.
Team:
Multidisciplinary Team: Developers, Strategists, Designers and Marketing Specialists.
Marketing Plan:
Positioning: Highlight IODO as a leader in innovation, technology and marketing.
Digital Strategies: Use online channels to increase visibility and attract customers.
Operational Plan:
Operational Efficiency: Implement agile methodologies for fast and efficient deliveries.
Proactive Technical Support: Ensure ongoing customer satisfaction with robust technical support.
Risks and Contingencies:
Market Risks: Monitor changes in market trends.
Operational Risks: Establish effective security and backup protocols.
Success Metrics:
Customer Satisfaction: Positive reviews and continuous feedback.
Financial Growth: Increase in revenue and profit margins.
Implementation Schedule:
Short Term: Strengthen existing operations and consolidate customer base.
Medium Term: Expand into new markets and solidify strategic partnerships.
Long Term: Become a recognized global leader in technology and marketing.
Final Considerations:
IODO's Business Plan reflects a comprehensive and strategic approach, aiming to position the company as an innovative leader in the market. The continuous pursuit of excellence and adaptation to market changes are fundamental to IODO's long-term success.